Panelists from Circle, U.S. Bank, ChangeNOW and the National Cryptocurrency Association converged on a single diagnosis at Consensus 2026 in Miami: trust is the primary barrier keeping mainstream users out of crypto, and it cannot be solved with technical claims alone.
Circle's Britt Cambas put it plainly — "you are not going to get technical trust in 30 seconds" — arguing that reducing complexity and ambiguity in product design matters more than shipping new features. U.S. Bank's Rachel Castro added that trust in financial services is "very easily broken" and takes far longer to rebuild once lost.
Speakers pointed to clear UX, visible customer support and genuine human interaction as the real differentiators. ChangeNOW's Pauline Shangett said the primary trust signal for a web3 project is "a feeling that you are working with real people" — a gap the industry has yet to close at scale.
CoinDesk