Crypto.com CMO Steven Kalifowitz steps down after nearly six years and $1B+ in brand deals.

Steven Kalifowitz, the architect behind Crypto.com's global brand push, will exit the CMO role on June 30 before transitioning to an advisory position to the CEO. Over nearly six years, he oversaw more than $1 billion in partnership spend — headlined by a $700 million, 20-year naming-rights deal for what is now Crypto.com Arena (formerly Staples Center) and a $100 million campaign with Matt Damon.

Kalifowitz joined when Crypto.com was largely known as an app; he leaves it as a name attached to Formula 1, the UFC, and one of the most recognisable venues in professional sports. A company spokesperson credited him with connecting the brand to millions of consumers through its 2021 global film debut and subsequent sponsorship strategy.

No successor has been named publicly. The transition comes as Crypto.com continues to operate across 200-plus cryptocurrencies and its Visa card rewards…