Phong Le, CEO of Strategy, took to X to declare that Bitcoin per share — which he calls the company's "True North" — is advancing at a 9.4% yield year-to-date, with $5.0 billion in BTC Gain booked so far in 2025. The disclosure frames BTC Yield not as a price bet but as a capital-efficiency metric: growth in BTC per diluted share, driven by daily multivariate modelling across equity, debt, and credit decisions.
The framing matters for how institutional observers read Strategy's balance sheet. Rather than marking performance to BTC price alone, the company is positioning itself as a yield-generating vehicle on bitcoin — a narrative that maps more cleanly onto fixed-income and equity comps than a simple spot-exposure story.
A 9.4% BTC Yield this early in the calendar year puts Strategy on pace to exceed its own prior annual targets, and the $5B gain figure gives the thesis a hard dollar…
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