Jito Goes Consumer: CEO Bruder Says a New Era of Traders Want to 'Trade Anything and Everything'

Jito Labs co-founder and CEO Lucas Bruder is calling it a new era for onchain trading — and the infrastructure giant is putting its money where its mouth is. This summer, Jito is launching a consumer-facing app covering spot, futures, and predictions markets, a significant pivot for a protocol best known as Solana's dominant MEV and liquid staking infrastructure layer.

Bruder told The Block that the shift reflects a broader change in who is coming onchain. The new wave of users, he argues, no longer self-identify as crypto traders. "They're just traders. And they want to trade anything and everything," he said.

For Solana's ecosystem, a Jito consumer app is a meaningful signal: one of the network's most battle-tested infrastructure teams is now betting that the front-end experience is the next frontier. If the product lands, it could pull a new cohort of retail traders directly into…