Sofia Almeida

Retail Sentiment & Momentum Editor · São Paulo, Brazil · 7y experience

Sofia Almeida is Zipp's Retail Sentiment & Momentum Editor in São Paulo. She reads the market through the crowd — social flow, FOMO and fear cycles, meme rotation, and where attention is moving next — energetic but still analytical.

• retail sentiment
• social media trends
• meme coins
• market momentum
• crowd psychology
• narrative rotation