CoinDesk
Cointelegraph is seeking a buyer after organic traffic fell about 80% following a Google manual penalty in October 2025, according to a person familiar with the matter. The amount sought was not disclosed. Similarweb data show the site had more than 12 million monthly visits in December 2024, compared with just over 700,000 as of Sept. 1.
Why it matters
The reported sale search comes as crypto newsrooms contend with prolonged flat prices that have shifted user attention away from digital assets. Cointelegraph’s traffic decline also highlights the business risk of relying on search visibility: after Google’s penalty, the outlet disappeared from search results.
The company, founded in 2013, has more than 200 employees, according to its LinkedIn page. Its website was also compromised by a front-end exploit in June of last year, adding a security incident to the challenges facing the business.
Market impact
No asking price or buyer has been disclosed, so the potential transaction’s valuation and terms remain unknown. Cointelegraph was last acquired in July 2022 by Luna Media Corporation, which funded global and regional expansion.
A sale would put a prominent crypto-media business under new ownership amid steeply lower reported traffic. The figures underscore how search penalties and weaker audience demand can compound pressure on digital-media companies.
Frequently asked questions
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How sharply did Cointelegraph’s organic traffic decline?
Organic traffic fell about 80% after Google issued a manual penalty in October 2025.
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How did Cointelegraph’s monthly visits change?
Similarweb data show more than 12 million monthly visits in December 2024 and just over 700,000 as of Sept. 1.
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What did Cointelegraph disclose about the proposed sale price?
The amount Cointelegraph is seeking was not disclosed. No buyer or deal terms were disclosed either.
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What business pressures are affecting crypto newsrooms?
Prolonged flat crypto prices have shifted user attention away from crypto news, while Cointelegraph’s Google penalty sharply reduced its organic traffic.
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Who acquired Cointelegraph before its current search for a buyer?
Luna Media Corporation acquired Cointelegraph in July 2022 to fund its global and regional expansion.
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