Ferrari Unveils Luce: Its First Fully Electric Car

Ferrari has officially unveiled the Luce, its first fully electric production car. The vehicle produces 1,050 horsepower, accelerates from 0 to 60 mph in 2.4 seconds, and carries a starting price of $640,000. U.S. deliveries are scheduled to begin in Q2 2027.

The Luce marks a significant shift for a brand that has long defined itself through combustion engineering. Ferrari joins a growing list of legacy performance marques — Porsche, Lamborghini, Aston Martin — navigating the transition to electrification without diluting their identity. At $640,000, the Luce positions itself firmly at the top of the luxury EV segment, well above the Porsche Taycan Turbo GT and the Rimac Nevera.