CoinDesk
Binance co-founders Changpeng “CZ” Zhao and Yi He used the Simpsons aliases “Homer” and “Marge” in company meetings and internal chats. Yi, now Binance co-CEO alongside Richard Teng, still uses “Marge,” while a person close to Zhao confirmed his former use of “Homer.” The pair met at OKCoin in 2014, where Yi recruited CZ as chief technical officer, before founding Binance in 2017.
Screenshots shared with CoinDesk showed Yi using the name. The aliases also appeared across the wider Binance ecosystem, including BNB Chain meetings and subsidiaries such as CoinMarketCap.
The characters’ yellow color referenced Binance’s logo and marketing. Crypto memecoin creators quickly responded with tokens themed around the pair and their Simpsons personas.
Frequently asked questions
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Who still uses the alias “Marge” at Binance?
Yi He still uses “Marge” in Binance meetings and internal chats. A person close to CZ confirmed that he used “Homer” as his alias.
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Where did the aliases appear across the Binance ecosystem?
The aliases appeared in company meetings and across the wider Binance orbit, including BNB Chain meetings and subsidiaries such as CoinMarketCap.
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What did the Simpsons characters’ yellow color reference?
The characters’ yellow color referenced the yellow used in Binance’s logo and marketing.
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When did CZ and Yi He meet before founding Binance?
They met at OKCoin in 2014, where Yi recruited CZ as chief technical officer, before founding Binance in 2017.
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How did the memecoin ecosystem respond to the Homer and Marge aliases?
Creators quickly launched meme tokens themed around the pair and their Simpsons personas.
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