JAN3 CEO Samson Mow argued Bitcoin's next rally will be 'the most hated rally of all time,' pointing to investors who sidelined themselves waiting for a $40K retest in October and missed the dip.
The thesis is behavioral, not technical. A rally that begins while sentiment stays bearish forces sidelined buyers to chase, and the absence of consensus at the lows is what Mow is framing as the structural setup. In his telling, the market is positioned for the wrong event: a deeper pullback rather than the resumption of the uptrend.
Why it matters
Mow is voicing a view that has currency among long-duration Bitcoin bulls: the post-halving tape has so far rewarded patience over precision, and the cohort waiting for sub-$60K entries to 'average down' has been steadily priced out. If Mow is right, the next leg resolves not by triggering a flush that onboarded sidelined money, but by running the stops of anyone who conditioned themselves to expect one.
Market impact
The framing matters more as a positioning tell than as a forecast. A 'most hated' rally, by definition, lacks the participation breadth that marks late-cycle blowoffs, which is historically when flows broaden and retail re-engages. Mow is implicitly betting on a broadening catalyst: ETF inflows accelerating past the summer pace, a macro tailwind from Fed cuts, or a regulatory unlock.
Frequently asked questions
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What did Samson Mow say about Bitcoin's next rally?
JAN3 CEO Samson Mow said Bitcoin's next rally would be 'the most hated rally of all time,' arguing investors who waited for a $40K retest in October and missed the dip are now positioned on the wrong side of the move.
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Why would Bitcoin's next rally be 'most hated'?
Mow's thesis is behavioral: a rally that begins while sentiment stays bearish lacks broad consensus, forcing sidelined buyers who waited for lower entries to chase price higher rather than buy the dip they expected.
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Who is Samson Mow?
Mow is the CEO of JAN3, a Bitcoin-focused company, and a long-duration Bitcoin bull who has been publicly advocating for the asset since the $3,000 era.
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What price level did investors wait for in October?
Investors waited for a $40K retest in October that never materialized, leaving the cohort that conditioned itself on that entry steadily priced out as Bitcoin rallied.
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What is the takeaway from Mow's framing?
The framing reads as a positioning tell rather than a price target. A 'most hated' rally lacks the participation breadth of late-cycle blowoffs, which is historically the phase when ETF flows broaden and retail re-engages.
Benjamin Cowen
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