Bitwise CIO: Big Tech stablecoin pilots could push supply from $300B to $4T by 2030!

Bitwise CIO Matt Hougan argues that stablecoin supply could grow more than 13x — from roughly $300 billion today to $4 trillion by 2030 — and points to Big Tech adoption as the catalyst. DoorDash is working with Stripe to pilot stablecoin payouts for 10 million Dashers across 40-plus countries, while Meta is rolling out creator payment programs in the Philippines and Colombia via Solana and Polygon.

Hougan's key framing: the primary edge of stablecoins is not cost reduction but the ability to simplify global micropayments at scale — a structural advantage that legacy rails simply cannot match. When platforms with hundreds of millions of users start routing real payouts through stablecoin rails, the supply figures follow.

If the 2030 projection holds, stablecoins would represent one of the fastest-growing monetary instruments in history — and the infrastructure being stress-tested by…