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Galaxy signed a 15-year, $75 million deal with Texas Tech University to rename Jones AT&T Stadium as Galaxy Stadium starting with the 2026 football season, according to Sports Business Journal. The agreement ranks among the largest naming-rights deals ever struck in college athletics.
The sponsorship goes beyond the venue itself. Galaxy will also serve as Texas Tech's official data center and digital assets partner, giving the firm a multi-year institutional footprint inside the university alongside the signage. For a digital-asset firm, that bundle is the actual asset: venue visibility for brand reach plus a data-center relationship that builds physical infrastructure ties to the campus.
Source: [Texas Tech inks new naming-rights deal for football stadium — Sports Business Journal](https://www.sportsbusinessjournal.com/Articles/2026/07/17/texas-tech-to-announce-new-football-stadium-naming-rights-deal/)
Frequently asked questions
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How much is the Galaxy Texas Tech stadium naming deal worth?
The 15-year agreement is valued at roughly $75 million, placing it among the largest naming-rights deals ever signed in college athletics.
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When will the stadium be renamed Galaxy Stadium?
The venue, currently Jones AT&T Stadium, will be rebranded as Galaxy Stadium beginning with the 2026 football season.
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What does Galaxy get beyond the stadium naming rights?
Galaxy also becomes Texas Tech's official data center and digital assets partner, extending the relationship into campus infrastructure beyond signage.
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Is the Galaxy Texas Tech deal the biggest college naming-rights agreement?
Sports Business Journal described it as one of the largest naming-rights deals in college athletics, though it is not the single largest on record.
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Why does the data-center component matter for a crypto firm?
It gives Galaxy a multi-year institutional relationship with a major research university, positioning the firm inside campus infrastructure rather than purely as a sponsor.
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