TheBlock
Keel (KEEL) jumped roughly 10% after the company, formerly known as bitcoin miner Bitfarms, named Ganesh Aiyer, a former Digital Realty executive, as its new president.
Aiyer will lead commercial growth and the power-pipeline expansion that has become central to Keel's pitch to investors. KEEL shares have gained more than 120% since the company's April rebrand from Bitfarms, when management began repositioning the business around data-center and power-infrastructure operations rather than pure-play bitcoin mining.
The hire signals continuity with that pivot. Digital Realty is one of the largest publicly traded data-center operators, and the executive's background fits the HPC and AI-infrastructure demand that has lifted valuations across the power-and-compute complex in 2025.
Frequently asked questions
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Who is Keel's new president?
Ganesh Aiyer, a former Digital Realty executive, has been named president of Keel. He will lead commercial growth and the company's power-pipeline expansion.
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Why did KEEL shares jump?
KEEL gained roughly 10% on the announcement of Aiyer's hiring. The stock has climbed more than 120% since Keel's April rebrand from Bitfarms.
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What is Keel's connection to bitcoin mining?
Keel was previously known as Bitfarms, a bitcoin mining company. It rebranded in April and has been repositioning around data-center and power-infrastructure operations.
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What does the new president focus on?
Aiyer will lead Keel's commercial growth and its power-pipeline expansion, the part of the business that has become central to the company's pitch to investors.
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Why is a Digital Realty hire significant?
Digital Realty is one of the largest publicly traded data-center operators. Bringing in an executive from that background adds hyperscale credibility as Keel leans into HPC and AI-infrastructure demand.
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