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OpenAI, Google and Meta compete for .agent domains

The contest puts AI and crypto companies in a race to control digital naming infrastructure, but winning a domain alone would not enable blockchain or wallet functions.

OpenAI, Google and Meta are among 13 applicants seeking the .agent internet domain, one of the most contested names in a new round that drew 1,615 applications. OpenAI applied for 15 extensions, including .agent, .agi, .gpt and .mcp. The applications mark ICANN's first round for new generic top-level domains since 2012.

Why it matters

Control of a top-level domain could give its operator the ability to manage registrations and collect fees for addresses using that extension, subject to ICANN rules. The competition reaches beyond AI: applicants are also pursuing .bit, .crypto, .wallet, .dao, .bitcoin, .btc and .nft. The Cardano Foundation said its .ada application had advanced to the next stage, while Frax Finance disclosed an application for .frax.

The stakes can extend beyond branding. A domain could become part of infrastructure linking conventional internet addresses with blockchain identities, payments and AI-driven services. But approval would not itself enable blockchain transactions or wallet functionality; those services would require additional technical integrations.

Market impact

Each standard application carries a $227,000 evaluation fee, and contested names could go to auction. Google's registry subsidiary paid $25 million for .app in a 2015 ICANN auction, illustrating the potential cost of securing a sought-after extension.

None of the contested domains has been awarded. The eventual winners could gain control over valuable naming infrastructure, but the commercial and crypto utility of these extensions will depend on future adoption and technical integrations.

Related tokens
$ADA $BTC

Frequently asked questions

  1. How many applicants are competing for the .agent domain?

    Thirteen applicants are seeking .agent, including OpenAI, Google and Meta.

  2. Which crypto-related domain extensions are attracting applicants?

    Applications target .bit, .crypto, .wallet, .dao, .bitcoin, .btc and .nft. Cardano Foundation applied for .ada, and Frax Finance disclosed an application for .frax.

  3. Does winning a crypto-related domain automatically enable wallet or blockchain functions?

    No. Approval of a domain would not itself enable blockchain transactions or wallet functionality. Those services would require additional technical integrations.

  4. How much does a standard domain application cost?

    Each standard application carries a $227,000 evaluation fee. Contested names could also proceed to auctions.

  5. Have any of the contested domains been awarded?

    No. None of the contested domains has been awarded.

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