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Polymarket Targets Japan Approval by 2030 in Prediction-Market Push

The prediction-market platform has appointed a Tokyo representative and is preparing a lobbying push — but its own site still blocks Japanese IPs, underscoring how wide the regulatory gap remains.

Polymarket has appointed a representative in Japan and is preparing to lobby for authorization to operate prediction markets there, targeting government approval by 2030, according to people familiar with the matter. Mike Eidlin is leading the Japan push as the platform eyes what it views as a large untapped market.

The gap between ambition and current status is stark: Polymarket's own platform still blocks Japan-based users from placing bets, citing regulatory requirements. That firewall underscores how far the company is from a green light in a jurisdiction where prediction-market products sit in a grey zone between derivatives regulation and gambling law.

Why it matters

Japan is one of the most regulator-friendly crypto markets in Asia, with the FSA having cleared licensed exchanges and a defined framework for tokenized products. Adding prediction markets to that mix would be a first, and a successful Polymarket entry would set a template other G7 regulators would feel pressure to follow.

Market impact

The 2030 target is deliberately conservative — Japanese financial incumbents and the casino-integrated-resort lobby have already clashed with online betting operators, and Polymarket will need to thread that needle carefully. Watch for any FSA public consultation on event-contract products; that is the leading indicator this lobbying push has real momentum.

Frequently asked questions

  1. Is Polymarket currently available in Japan?

    No. Polymarket's platform blocks Japan-based users from placing bets, citing existing regulatory requirements, even as it now lobbies for authorization.

  2. Who is leading Polymarket's Japan push?

    Mike Eidlin is leading Polymarket's Japan efforts, per people familiar with the matter cited by Bloomberg.

  3. What is Polymarket's target timeline for Japan approval?

    Polymarket is targeting government approval to operate prediction markets in Japan by 2030.

  4. Why is Japan a meaningful market for prediction platforms?

    Japan has one of Asia's most regulator-friendly crypto regimes, with the FSA having cleared licensed exchanges and tokenized products — but prediction markets still sit in a grey zone between derivatives and gambling law.

  5. What signal would show the lobbying push is gaining traction?

    Watch for any FSA public consultation on event-contract products. That would be the leading indicator the campaign has real regulatory momentum.

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