TheBlock
Strive, Inc. (NASDAQ: ASST) bought another 382 BTC for roughly $30 million at an average price near $79,348, lifting its total holdings to 15,391 BTC worth nearly $1.2 billion at current prices, CEO Matt Cole said Tuesday. The purchase keeps Strive as the ninth-largest public bitcoin treasury, now sitting ahead of miner Hut 8 and behind Riot Platforms.
Why it matters
The buy extends a funding playbook that mirrors Michael Saylor's Strategy. Strive raised about $160 million last year through a Variable Rate Series A Perpetual Preferred Stock (SATA) — a preferred security designed to hold a strike between $99 and $100 while paying a variable monthly dividend — and followed that with an upsized $225 million follow-on offering at the start of this year. The 382 BTC bought this week is one more tranche in that capital stack, not a one-off dip into cash.
Founded in 2022 by Vivek Ramaswamy, Strive Asset Management brands itself as the first publicly traded asset-management bitcoin treasury company and operates ETFs, investment trusts, and other products alongside the balance-sheet strategy. Its all-stock acquisition of Semler Scientific last year also pushed the combined treasury above 10,900 BTC at the time — the seed from which the current 15,391 BTC balance was grown.
Market impact
The $79,348 average is the headline reference for any reader comparing Strive's cost basis against spot, and the $1.2 billion notional gives the firm weight in the corporate-bid narrative even though it remains a tier below the top three public treasuries. The next tell is cadence: Strive has been a serial issuer of preferred and equity capital specifically to keep adding BTC, so the signal to watch is whether SATA-style raises keep flowing through 2026 — not whether any single weekly print is large in absolute terms.
Frequently asked questions
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How much bitcoin did Strive just buy?
Strive bought 382 BTC for roughly $30 million at an average price near $79,348, bringing total holdings to 15,391 BTC worth nearly $1.2 billion at current prices.
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Where does Strive rank among public bitcoin treasuries?
Strive is the ninth-largest public bitcoin treasury, ahead of miner Hut 8 and behind Riot Platforms, according to the company's disclosure on Tuesday.
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How is Strive funding its bitcoin purchases?
Strive has been issuing capital specifically to fund BTC buys — about $160M last year via Variable Rate Series A Perpetual Preferred Stock (SATA) and an upsized $225M follow-on offering at the start of this year.
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Who founded Strive and what does the company do?
Strive Asset Management was founded in 2022 by Vivek Ramaswamy. It runs ETFs, investment trusts, and other products, and brands itself as the first publicly traded asset-management bitcoin treasury company.
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How does Strive's strategy compare to Michael Saylor's Strategy?
Both use repeated equity and preferred-stock issuance to fund ongoing BTC accumulation. Strive's SATA preferred and follow-on raises echo the convertible-debt and equity playbook Strategy has used to build the world's largest corporate bitcoin treasury.
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