5 stories mentioning it. Newest first.
The exchange doubles down on a sports-led growth playbook, layering a Chelsea midfielder on top of its 2024 club deal with Chelsea FC and its early-2026 Ferrari HP tie-up.
Ben Zhou's math is the real story — F1 rights are getting more expensive to activate, the audience overlap is no longer paying out, and the same hospitality list is becoming a liability.
The price reset unwinds the entire Alonzo-era speculative premium, but the more revealing signal is the scale of redistribution from large holders — that's a structural shift, not routine churn.
A newly created wallet piled into Brazil, Colombia, Belgium, Senegal, and Morocco at single-digit implied odds — a thin but telling bet that the market is under-pricing the tournament's long tail.
The promotion comes with a 97% drawdown from launch, a legal disclaimer letting affiliate entities sell into the same campaign, and ~$20M of TRUMP just moved to centralized exchanges.
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