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On Zipp since 2026
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Hooked Protocol is a Web3 infrastructure project built on the BNB Chain that focuses on onboarding mainstream users into decentralized applications. It provides gamified "Learn & Earn" products and onboarding tools aimed at lowering the technical barriers that typically prevent new participants from entering the Web3 space. The project's first product, Wild Cash, is a quiz-based application that rewards users for completing educational tasks, and it reportedly attracted over two million monthly active users during its early pilot phase. This gamified learning approach positions Hooked Protocol within the GameFi and broader gaming categories, while also supporting metaverse-adjacent experiences through engagement-driven user acquisition. The ecosystem uses a dual-token model. HOOK serves as the primary governance token, while HGT (Hooked Gold Token) operates as a secondary utility token limited to in-ecosystem use. The project was notably launched through the Binance Launchpad and is associated with the Binance (now YZi Labs) and Sequoia Capital portfolios, reflecting early backing from prominent crypto and venture capital investors.

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Hooked Protocol (HOOK) — FAQ

  1. What is Hooked Protocol?

    Hooked Protocol is building the on-ramp layer for massive Web3 adoption, providing tailored Learn & Earn products and onboarding infrastructures for users & businesses to enter the new world of web3. Its first pilot product, Wild Cash, with Quiz-to-Earn experience and ot.

  2. What kind of project is Hooked Protocol?

    Hooked Protocol (HOOK) is categorised as: Gaming (GameFi), BNB Chain Ecosystem, Metaverse.

  3. Where is Hooked Protocol's official website?

    The official Hooked Protocol site is https://hooked.io/.