Apple Prices iPhone 18 Pro at $1,199, Duo at $1,999
The $700 gap between the Duo and Pro Max makes foldable adoption a pricing test, not just a hardware upgrade.
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The $700 gap between the Duo and Pro Max makes foldable adoption a pricing test, not just a hardware upgrade.
Apple's entry raises the stakes for foldables, turning the category into a high-profile test of mainstream consumer demand.
The $50-$150 jumps land in the middle of a consumer gaming slowdown and signal that hardware makers are passing AI-driven memory inflation through to end users for the first time.
Five product lines moved at once, a rare synchronized pass-through that signals Apple has absorbed enough of the memory squeeze to start pricing it back into the consumer.