12M crypto followers signal durable mainstream adoption
A single X account crossing 12M followers is anecdotal, but it tracks a wider pattern: crypto is now part of the default internet attention stack, not a niche subculture.
Every Zipp story tagged #Mainstream, newest first.
A single X account crossing 12M followers is anecdotal, but it tracks a wider pattern: crypto is now part of the default internet attention stack, not a niche subculture.
Bloomberg's read is the share is no longer a curiosity trade: a quarter of all World Cup wagering routed through prediction venues reframes the category as mainstream US infrastructure.
A Super Bowl-style spot during the world's most-watched sporting event is a marketing bet, not a product one, and it lands as US regulators are still circling the category.