SoFi Crypto Users Hit 388K, but Q2 Revenue Stays Tiny
The gap between customer count and revenue shows how thin the unit economics still are for neobanks selling crypto at the retail layer.
Every Zipp story tagged #RetailCrypto, newest first.
The gap between customer count and revenue shows how thin the unit economics still are for neobanks selling crypto at the retail layer.
The SEC's complaint sketches a familiar playbook: WhatsApp 'signal' groups, phony STOs, and a withdrawal-fee twist that kept the alleged $20M scheme running on new investor cash.
The pitch lands as the network is barely five months live and still ranked outside the top 80 by activity, framing retail-driven meme trading as the wedge product for institutional rails later.
The launch puts a US retail-finance brand with 24M funded customers directly into Britain's FCA-supervised market, days after the regulator tightened rules on platform promotions.
The rule joins a widening global crackdown on unlicensed financial promotion, putting content creators in the same regulatory frame as licensed brokerages.
Binance founder argues institutional money has crowded headlines but not the niche sectors where individual builders can still find an edge — especially as AI agents lean on blockchain rails.