CoinTelegraph
Franklin Templeton and MoonPay have formed a partnership to integrate BENJI — Franklin Templeton's tokenized fund product — into the broader onchain economy via MoonPay's payments and on-ramp infrastructure.
Why it matters
Franklin Templeton is one of the largest traditional asset managers in the world, with over $1.5 trillion in AUM, and BENJI represents its push to bring regulated investment products onto public blockchains. MoonPay, one of the most widely used crypto payment rails, brings the distribution layer: retail and institutional users already transacting onchain can now access BENJI without leaving the onchain environment. The pairing closes a critical gap between TradFi tokenized assets and the DeFi-native user base.
Market impact
This deal is a signal to the broader RWA (real-world asset) sector that institutional tokenized products are actively seeking distribution partnerships rather than waiting for users to come to them. It positions BENJI as a live, circulating onchain asset rather than a walled-garden product, which could accelerate adoption and liquidity. Competing tokenized fund issuers — including BlackRock's BUIDL — will be watching how MoonPay's reach translates into actual inflows.
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