Franklin Templeton and MoonPay have formed a partnership to integrate BENJI — Franklin Templeton's tokenized fund product — into the broader onchain economy via MoonPay's payments and on-ramp infrastructure.
Why it matters
Franklin Templeton is one of the largest traditional asset managers in the world, with over $1.5 trillion in AUM, and BENJI represents its push to bring regulated investment products onto public blockchains. MoonPay, one of the most widely used crypto payment rails, brings the distribution layer: retail and institutional users already transacting onchain can now access BENJI without leaving the onchain environment. The pairing closes a critical gap between TradFi tokenized assets and the DeFi-native user base.
Market impact
This deal is a signal to the broader RWA (real-world asset) sector that institutional tokenized products are actively seeking distribution partnerships rather than waiting for users to come to them. It positions BENJI as a live, circulating onchain asset rather than a walled-garden product, which could accelerate adoption and liquidity. Competing tokenized fund issuers — including BlackRock's BUIDL — will be watching how MoonPay's reach translates into actual inflows.
Frequently asked questions
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How will the partnership between Franklin Templeton and MoonPay affect the adoption of BENJI?
The partnership aims to enhance the adoption of BENJI by enabling access for both retail and institutional users directly within the onchain environment, potentially increasing its liquidity and market presence.
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What implications does this deal have for the broader real-world asset sector?
This deal signals that institutional tokenized products are actively pursuing distribution partnerships, which may encourage more engagement and innovation within the RWA sector.
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