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Visa Survey Finds Rising Stablecoin Demand Across Asia Pacific

Payment interest is rising alongside investment: stablecoin awareness remains shallow, while many affluent investors plan to increase digital-asset exposure in 2026.

Visa found that 46% of 14,250 consumers surveyed across 14 Asia Pacific markets were likely to use stablecoins within five years, compared with 16% who had used them in the previous 12 months. Separately, CoinShares found digital assets were held by a majority of affluent investors in each of seven surveyed markets, with allocations clustering around 10% of portfolios.

Why it matters

The surveys point to two distinct sources of demand: potential stablecoin use in everyday payments and existing crypto allocations among wealthier investors. In Asia Pacific, nearly half of Visa respondents expected stablecoins to become widely used for international transfers within five years. Online purchases, travel and overseas shopping also featured as possible uses.

Interest does not yet mean broad understanding or comfort. Although 66% said they were aware of stablecoins, only 6% demonstrated an accurate understanding of how they work. Among people who knew about stablecoins but had never used them, 38% cited fraud or scam concerns. Government or central bank-linked providers were the most trusted at 27%, followed by banks and regulated financial institutions at 26%.

Market impact

CoinShares surveyed 2,230 affluent investors and found digital-asset ownership ranged from 54% in Sweden to 70% in the U.S., UK and Germany. Bitcoin was held by 80% of digital-asset investors on average, and 89% of Bitcoin investors also held other digital assets.

Forward-looking responses were also strong: at least 85% of current digital-asset investors in five of the seven markets planned to increase exposure in 2026. The figure reached 91% in the U.S., UK and Germany. Long-term appreciation and diversification ranked ahead of speculation, while only 6% identified primarily as short-term traders. For adoption, the findings make trusted providers and clearer consumer understanding important alongside stated demand.

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$BTC

Frequently asked questions

  1. How many Asia Pacific respondents said they may use stablecoins?

    Visa found 46% of 14,250 respondents across 14 Asia Pacific markets were likely to use stablecoins within five years. By comparison, 16% had used them in the previous 12 months.

  2. What concerns did stablecoin non-users raise?

    Among respondents who knew about stablecoins but had never used them, 38% cited fraud or scam concerns. Only 6% of all respondents demonstrated an accurate understanding of how stablecoins work.

  3. Which stablecoin providers did Asia Pacific consumers trust most?

    Government or central bank-linked entities ranked first at 27%, followed by banks and regulated financial institutions at 26%.

  4. How common was digital-asset ownership among affluent investors?

    CoinShares found ownership among affluent investors ranged from 54% in Sweden to 70% in the U.S., UK and Germany. Allocations clustered around 10% of portfolios.

  5. What did affluent investors plan to do with their crypto exposure in 2026?

    At least 85% of current digital-asset investors in five of the seven surveyed markets planned to increase exposure in 2026. The share reached 91% in the U.S., UK and Germany.

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