Emerging-market users now account for 77% of Binance's user base in 2026, up from 49% in 2020, according to a new Binance Research report — and they are not primarily trading. They are saving, sending remittances, and accessing credit substitutes through the platform in ways that mirror retail banking behaviour.
The numbers behind the shift are stark. The World Bank estimates 1.3 billion adults still lack access to financial services, 4.7 billion lack credit, and 1.4 billion savers in low-income nations earn zero deposit interest. Binance says 83% of users engaging with two or more products on its platform are based in emerging markets, and those users show savings rates more than twice as high as their developed-market counterparts.
Stablecoins are the engine. About 36% of emerging-market Binance users holding balances of at least $10 keep more than half their portfolio in…
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