Binance targets 3 billion users by 2030 as rivals retreat!

While competitors cut headcount and pivot away from core crypto, Binance is doubling down — targeting a ten-fold expansion of its verified active user base from 310 million to 3 billion by 2030. Head of VIP and Institutional Catherine Chen told CoinDesk the downturn is precisely when Binance builds hardest.

The exchange is moving aggressively into institutional infrastructure, launching a new OMS toolkit in partnership with Coin Metrics, Talos, and 3Commas to close the staggering gap between TradFi's $2 billion-plus annual OMS spend and crypto's sub-$185 million equivalent. Binance now accepts tokenized money market funds from BlackRock and Franklin Templeton as collateral in a triparty banking framework — letting institutions pledge yield-bearing tokenized shares to back trading operations without ever custodying crypto directly.