CoinDesk
Crypto firms are shifting from building blockchain-based financial products to getting customers to use them repeatedly. Coinbase says everyday utility, rewards, trust and ease of use can turn experimentation into habit, while WisdomTree is widening access to tokenized funds and Kevin O’Leary is urging networks to show real deals, not just tests.
Why it matters
For Coinbase, adoption means giving customers reasons to bring money onto a platform, hold it there and use it. That can start with a paycheck, deposit or reward, then extend to spending, trading or payments. The goal is to make the product useful without requiring customers to care which technology runs underneath it.
Rewards can break the inertia of moving money, but Coinbase’s bet is that customers will stay after an incentive ends because they find other uses for their assets. Trust and social proof matter too when a service handles paychecks and savings. O’Leary made a parallel case for blockchain networks seeking institutional business: companies need to demonstrate adoption through real deals, not pilots alone.
Market impact
Distribution is another part of the push. WisdomTree, a $150 billion asset manager, has tokenized funds including WTGXX, which Peck said holds about $1.2 billion in assets. A collaboration with MoonPay will let eligible U.S. retail customers access WTGXX through MoonPay and buy it with stablecoins, without separate onboarding with WisdomTree.
Coinbase is also exploring connections to third-party AI tools alongside its own apps and websites. Across consumer finance and institutional blockchain use, the next measure of progress is whether products reach customers and become useful enough to bring them back.
Frequently asked questions
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What does Coinbase see as the key to turning crypto trials into repeat use?
Coinbase points to products that serve everyday financial needs, supported by rewards, trust and ease of use. The aim is to give customers reasons to bring money onto a platform, hold it there and use it.
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Why does Kevin O’Leary want blockchain networks to show deals?
O’Leary says networks pursuing institutional business need to demonstrate actual adoption through deals, not just tests. A major customer can also help attract competitors through word of mouth.
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What is WTGXX, and how much does the fund hold?
WTGXX is WisdomTree’s tokenized money market fund. WisdomTree’s head of digital assets said it has about $1.2 billion in assets.
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How will MoonPay expand access to WTGXX?
The collaboration will let eligible U.S. retail customers access WTGXX through MoonPay and buy it using stablecoins, without separately onboarding with WisdomTree.
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How is Coinbase exploring distribution beyond its own platform?
Coinbase is considering connections between its services and third-party AI tools while continuing to build products for its own apps and websites.
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