Ferrari officially unveiled the Luce, its first fully electric vehicle, on Tuesday. The flagship BEV carries a $640,000 starting price, produces 1,050 horsepower, and sprints from 0–60 mph in 2.4 seconds. U.S. deliveries are scheduled to begin in Q2 2027.
Why it matters
The Luce is the symbolic end of an era for a marque that built its identity around the internal combustion engine. Ferrari joins a small cluster of ultra-luxury performance brands — Lotus, Rimac, and a handful of boutique coachbuilders — that have already shipped a production BEV, but Ferrari's brand weight and order book reach give the launch outsized market signal for where high-end EV demand is heading.
Market impact
Pricing positions the Luce well above the Lucid Air Sapphire, the Porsche Taycan Turbo GT, and the Rimac Nevera — and the 2.4-second 0–60 number is now the benchmark any rival has to beat at the top of the segment. Watch for order-book disclosures and the early-access customer list, which will be the real read on whether ultra-high-net-worth buyers are willing to buy a Ferrari badge with no engine behind it.
Frequently asked questions
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What is the Ferrari Luce?
The Ferrari Luce is Ferrari's first fully electric vehicle, officially unveiled with a $640,000 starting price, 1,050 horsepower, and a 2.4-second 0–60 mph time. U.S. deliveries are scheduled to begin in Q2 2027.
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When will the Ferrari Luce be available in the U.S.?
U.S. deliveries of the Ferrari Luce are scheduled to begin in Q2 2027, according to Ferrari's official unveiling announcement.
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How fast is the Ferrari Luce?
The Ferrari Luce accelerates from 0–60 mph in 2.4 seconds, a benchmark that now sits at the top of the ultra-luxury BEV segment.
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How does the Luce compare to other ultra-luxury EVs?
At $640,000, the Luce is priced above the Lucid Air Sapphire, the Porsche Taycan Turbo GT, and the Rimac Nevera. Its 2.4-second 0–60 time now sets the segment benchmark for rivals to beat.
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Why is Ferrari's first EV significant?
Ferrari built its identity around internal combustion engines, so a production BEV under the prancing-horse badge is a symbolic milestone. It signals where ultra-luxury performance brands are heading, even though Lotus, Rimac, and others have already shipped BEVs.
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