TheBlock
Bitcoin rewards platform Lolli is rolling out automatic card-linked bitcoin cashback through a partnership with independent commerce media network Kard, opening its 600,000-plus user accounts to thousands of merchant offers without requiring individual offer activation. Users can now link an eligible Visa or Mastercard inside the Lolli app and receive bitcoin rewards on qualifying purchases across Kard's network, which includes Dropbox, Hydro Flask, and Stanley 1913, among dozens of other retailers.
The integration is Lolli's biggest product upgrade since its July acquisition by bitcoin-focused venture studio Thesis*, and arrives with funding context that anchors the platform's scale: an $8 million Series B in 2023 led by Bitkraft Ventures brought total funding to roughly $28.3 million, while the platform says it has paid out more than $20 million in bitcoin rewards to date — with some early users clearing 2 BTC.
Why it matters
The structural pitch is that bitcoin accumulation no longer requires the user to remember to activate a deal before checking out. Linking a card once routes qualifying spend from routine merchants into a Lolli wallet, from which rewards can be withdrawn via Lightning or cycled into the broader Thesis Bitcoin stack, including spending via Bitrefill. "Most people don't want to think about earning bitcoin. They want to live their lives and have it happen," Thesis co-founder Matt Luongo said in the announcement.
Kard CEO Ben Mackinnon framed the deal as access to a distinctive consumer cohort: "Lolli's audience is one of the most distinctive consumer cohorts in the rewards space. We're excited to power infrastructure that lets them earn bitcoin in the background of their everyday spending." Lolli gets the network effect of Kard's merchant catalogue without standing up its own integrations; Kard gets a bitcoin-native audience that traditional cashback rails have not reached.
Market impact
The mechanism matters because it changes the conversion path for a slice of consumer spending.
Frequently asked questions
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What is Lolli's new card-linked bitcoin cashback feature?
Lolli has partnered with commerce media network Kard to let users link an eligible Visa or Mastercard inside the Lolli app and earn bitcoin automatically on qualifying purchases across Kard's merchant network, which includes Dropbox, Hydro Flask, and Stanley 1913. No per-offer activation is required.
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How many users does Lolli have and who owns the company?
Lolli said its user base exceeds 600,000 accounts. The company was acquired in July 2025 by bitcoin-focused venture studio Thesis* (stylized with an asterisk), and the Kard partnership is being framed as Lolli's biggest product upgrade since that acquisition.
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How can users withdraw the bitcoin rewards they earn?
Rewards are sent to the user's Lolli wallet and can be withdrawn via the Lightning network or used within the broader Thesis Bitcoin stack, including spending through Bitrefill and other integrations.
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How much funding has Lolli raised and how much has it paid out?
Lolli closed an $8 million Series B in 2023 led by Bitkraft Ventures, bringing total funding to roughly $28.3 million. The platform says it has paid out more than $20 million in bitcoin rewards to date, with some early users earning more than 2 BTC.
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What is Kard and what does it bring to the partnership?
Kard is an independent commerce media network that connects users to merchant offers across brands like Dropbox, Hydro Flask, and Stanley 1913. Through the deal, Lolli gets access to Kard's merchant catalogue without standing up its own integrations, while Kard gains a channel into Lolli's bitcoin-native consumer base.
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