TheBlock
Robinhood has struck strategic partnerships with both Crypto.com and OG.com to expand its prediction markets offering ahead of the 2026 NFL season, taking equity stakes in each venue. The equity will be priced in line with Citadel Securities' recent investment in Crypto.com Group at a $20 billion valuation, anchoring Robinhood's stakes to a benchmark that institutional crypto investors are already familiar with. Event contracts will route to OG.com alongside existing partners Kalshi, ForecastEX, and Rothera, with football contracts the launch category.
Why it matters
Prediction markets have moved from novelty to a real revenue line for Robinhood. In the second quarter the platform traded 13.6 billion event contracts, including 5 billion during the World Cup, translating to roughly $156 million in revenue, up 50% quarter on quarter. That was the first period in which prediction markets out-earned Robinhood's crypto business, a structural reordering of the platform's mix that has been building all year. The Crypto.com and OG deals deepen the multi-venue routing model and give Robinhood upside if the contract volumes keep scaling.
Market impact
Routing event contracts to multiple venues is the explicit bet: more destinations mean tighter pricing and broader liquidity for sports and political markets. Robinhood says it will still route to Kalshi, ForecastEX, and Rothera while adding OG.com as a fourth execution layer, with Crypto.com handling a selection of contracts. The product expansion includes contracts on game outcomes, player contracts, and custom combos, plus a new election hub with heat maps and live vote-count tracking as the midterms approach. JB Mackenzie, VP and GM of Futures and Prediction Markets at Robinhood, framed the multi-venue setup as building "a stronger, more diverse and resilient marketplace" into the busiest season of the year.
Frequently asked questions
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What did Robinhood announce about Crypto.com and OG.com?
Robinhood struck strategic partnerships with both Crypto.com and OG.com to expand its prediction markets, taking equity stakes in each and routing event contracts to OG.com. The stakes are priced off Citadel Securities' $20 billion Crypto.com valuation.
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Why is this significant for Robinhood's prediction markets business?
Q2 was the first quarter prediction markets out-earned Robinhood's crypto business, with roughly $156 million in revenue on 13.6 billion event contracts, up 50% quarter on quarter. The Crypto.com and OG deals deepen the multi-venue routing model ahead of the NFL season and midterms.
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Which venues will route Robinhood event contracts?
Robinhood says event contracts will route to OG.com alongside existing partners Kalshi, ForecastEX, and Rothera, with football contracts the launch category.
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What new prediction market products is Robinhood launching?
Robinhood is adding contracts on game outcomes, player contracts, and custom combos, plus a dedicated election hub featuring interactive heat maps and live vote-count tracking once polls close.
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Who is JB Mackenzie and what did he say about the deal?
JB Mackenzie is VP and GM of Futures and Prediction Markets at Robinhood. He said routing event contracts to multiple venues helps "create a stronger, more diverse and resilient marketplace" heading into the NFL season and midterm elections.
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