Lookonchain
Strategy added 1,587 BTC for roughly $100 million last week at an average price of $63,024 per coin, pressing further into its bitcoin accumulation playbook even as the position sits deep in the red.
Why it matters
The purchase brings Strategy's total holdings to 846,842 BTC — acquired at a blended average of $75,656 — leaving the firm carrying an unrealized loss of $8.06 billion, or -12.59%, at current prices. Michael Saylor's willingness to keep buying through a drawdown of that magnitude is a signal the market reads as conviction, not capitulation. For institutional observers, the move reinforces that Strategy treats BTC as a long-duration treasury asset rather than a trading position, meaning short-term mark-to-market losses don't trigger a change in strategy.
Market impact
At 846,842 BTC, Strategy now controls roughly 4% of Bitcoin's total capped supply of 21 million coins. Each new purchase at prices below the current average cost basis technically deepens the paper loss but also lowers the break-even price over time. The $63,024 entry point is well below the $75,656 blended average, meaning this tranche is accretive to a recovery scenario. Traders will watch whether BTC can reclaim the $75K range to flip the position green — and whether Saylor continues buying if prices slide further.
Source: [source](https://assets.contentstack.io/v3/assets/bltf8d808d9b8cebd37/bltf6b2c0b2a24ad4f0/6a2f5b17ec6a5e1a1e77bb5f/form-8-k_06-15-2026.pdf)
Frequently asked questions
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Why is Strategy still buying BTC while sitting on an $8B unrealized loss?
Strategy treats Bitcoin as a long-duration treasury asset rather than a trading position, so short-term mark-to-market losses do not trigger a change in accumulation strategy. Buying below the blended average of $75,656 also lowers the overall break-even price over time.
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How much of Bitcoin's total supply does Strategy now control?
With 846,842 BTC, Strategy holds roughly 4% of Bitcoin's hard-capped supply of 21 million coins, making each new purchase a closely watched macro signal for institutional and retail investors alike.
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At what BTC price would Strategy's position turn profitable again?
Strategy's blended average purchase price is $75,656 per BTC. The position would need to recover above that level to flip from an unrealized loss to an unrealized gain at the portfolio level.
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