Every Zipp story tagged #MainstreamAdoption, newest first.
Single-digit participation leaves substantial room for crypto adoption to expand, but the figure also shows mainstream ownership remains far from saturation.
Celebrity equity stakes and league deals from Novig and Kalshi are pulling casual sports fans into trading products, but the platforms' transaction revenue rewards activity rather than accuracy.
James' free-agency move moved $273M across prediction venues, more than any single NBA game, framing Polymarket's celebrity push as a chase for sports-betting legitimacy at scale.
Borrowers keep BTC price exposure but give up day-to-day control, and a forced sale after delinquency triggers a taxable event while the down-payment lender holds a second lien on the home.
CEO Matthew Gould called the web3 domain market 'small' and 'niche,' a rare public concession from a top web3-naming firm that underlines how thin real adoption remains outside crypto-native users.
Durov frames it as a friction-killer: instant, zero-fee crypto rails baked into an app that already has a billion-user distribution channel.
Pavel Durov says every Telegram user gets a self-custody wallet with zero-fee crypto transfers this summer, collapsing the onboarding gap between messaging apps and self-sovereign crypto.
The native wallet lands on Telegram's existing billion-user rail without onboarding into a separate app, a distribution surface no other non-custodial wallet in crypto has ever come close to.
The deal is sponsorship, not custody, but it puts the XRP logo on a Power Four football jersey for a season, the kind of mainstream brand visibility a sports patch uniquely delivers.
The wallet that began as a browser extension is now positioning itself as a full-stack consumer finance app, folding lending protocols, payments rails, and perps into a single balance on the Monad…
The world's largest social platform owner is greenlighting an in-house prediction product, a direct signal that forecasting is being recategorised as core consumer infrastructure, not a DeFi sideshow.
If Meta ships a points-based version first and a real-money follow-up later, it would drag a still-niche category into the feed of every Instagram and Facebook user on earth.
The card turns $DOGE into a tap-to-pay instrument across Revolut's 60M+ user base — a real-world spend rail for a token most issuers still treat as a meme.
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