Polymarket launches U.S. marketing blitz to rebuild trust
The push pairs influencer deals, MLB and CNN/CNBC partnerships, and a CFTC-supervised sports app, betting that mainstream visibility can offset a 2020 settlement and a 2024 CEO home raid.
Every Zipp story tagged #SportsBetting, newest first.
The push pairs influencer deals, MLB and CNN/CNBC partnerships, and a CFTC-supervised sports app, betting that mainstream visibility can offset a 2020 settlement and a 2024 CEO home raid.
The market move is modest (a four-point swing on Polymarket) but the political backdrop, with Trump lobbying FIFA directly, is what turns a single match line into a prediction-market story.
A roughly 83x monthly jump, peaking at $5.6B on June 22, shows sports catalysts can pull retail capital into event contracts faster than any other category this cycle.
A single-account swing across two long-shot soccer outcomes turned roughly $9.5M in stake into an $8.47M one-day PnL on Polymarket's sports markets.
The jump from $22B to a reported $40B in a single funding cycle reflects prediction markets' shift from niche crypto rails to a sports-betting volume machine that has nearly 4x'd year-over-year.
The raise, led by Kraken's parent, lands as prediction markets are being repriced on the back of Kalshi's $22B valuation and a flood of sports-betting liquidity into the segment.
Prediction markets have already crossed $2B in World Cup volume before kickoff, and the early winners are now locking in — a signal of how fast sports is becoming crypto's go-to event-contract…
The headline is volume, not the favourite: $2.54B traded before a ball is kicked, with $58M concentrated on France at 18.5% and Spain and Argentina trailing.
A single $7.46M position on a group-stage match is one of the largest individual sports-betting wagers the platform has hosted this cycle, with $2.71M in potential profit.
Senators Schiff and Curtis are pushing to carve sports-event contracts out of CFTC jurisdiction entirely, a move that would reshape the regulatory boundary between prediction markets and traditional…
The American Gaming Association, the Indian Gaming Association, and the Association of Gaming Equipment Manufacturers…
A freshly created wallet on Polymarket placed $4.22 million across two positions on a football match most bettors…
A newly created wallet piled into Brazil, Colombia, Belgium, Senegal, and Morocco at single-digit implied odds — a thin but telling bet that the market is under-pricing the tournament's long tail.
Bernstein has flagged the upcoming FIFA World Cup as a potential watershed moment for prediction markets, projecting a…
Polymarket's $2B and Kalshi's $100M+ in World Cup contracts turn the tournament into a live stress test of event-contract venues against incumbent sportsbooks, with a CFTC-vs-states fight hanging…
The five largest prediction markets closing this month are split across sports, politics, and a Fed decision — a cross-asset snapshot of where retail and event-driven capital is currently parked.
A Polymarket trader known as lovelystuff walked away with $1.3 million in profit after placing a $10.3 million position…
The National Hockey League and the Commodity Futures Trading Commission have formalized a memorandum of understanding…
A $2T asset class still routed through state-licensed casinos is the framing Novig's CEO used to argue sports event contracts belong under federal CFTC oversight — a fight he expects to reach the…