CRO Deal Collapse Ends Trump Media’s Truth Predict Plan
Only the marketing relationship survives, narrowing the partnership from a treasury and product rollout to promotion.
Every Zipp story tagged #TruthSocial, newest first.
Only the marketing relationship survives, narrowing the partnership from a treasury and product rollout to promotion.
The Intercept is a news outlet; the Freedom of the Press Foundation is a press-advocacy nonprofit. Together they argue a $100,000-a-month fee is unconstitutional press-tiering.
The split highlights the strategic risk that crypto partnerships face when corporate priorities shift.
The pitch targets hedge funds and banks that already pay millions for alternative-data sets, and it lands as the company tries to diversify beyond Truth+ streaming and losses.
The proposal would package the timing of presidential communications as a premium market-data product for traders and investors.
The product monetises Trump's audience as a sentiment data layer for trading desks and macro funds, a bet that political chatter is investable signal at machine speed.
The WSJ scoop frames a paid priority-access tier as a niche product for a specific audience, but it crystallises how closely Trump's social posts now move retail trading books.
The withdrawal lands the same week Morgan Stanley's MSBT undercut the existing fee stack, and the listed replacement — a '40-Act crypto ETF — is the structural story, not the dropped application.
The withdrawal isn't a retreat from crypto — it's a structural pivot to a fund framework with lower fees and broader investor access, but one that concedes Truth Social can't win the spot BTC fee war…
Truth Social, the media platform backed by Donald Trump, has withdrawn its Bitcoin ETF application from the Securities…