WatcherGuru
Apple's iPhone 18 Pro is listed at $1,199, the Pro Max at $1,299, and the foldable “iPhone Duo” at $1,999. The Duo is $700 above the Pro Max, while the two Pro models are separated by $100.
Why it matters
The pricing gives Apple a clear way to monetize a foldable form factor at the high end. At $1,999, the Duo sits well above the Pro range, making willingness to pay for a new design central to adoption.
Market impact
The lineup preserves a $100 step-up between the Pro models while adding an $800 jump from the Pro to the Duo. Investors will watch whether that premium expands Apple's high-end hardware mix without narrowing demand for the foldable.
Frequently asked questions
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How much more does the iPhone Duo cost than the Pro Max?
The Duo is listed at $1,999, or $700 above the iPhone 18 Pro Max at $1,299.
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What is the price gap between the iPhone 18 Pro and Pro Max?
$100 separates them: the iPhone 18 Pro is listed at $1,199 and the Pro Max at $1,299.
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Why is the Duo a premium test for Apple?
At $1,999, the foldable sits well above the Pro range, making willingness to pay for a new design central to adoption.
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How large is the jump from the Pro to the Duo?
The Duo is $800 above the $1,199 iPhone 18 Pro, compared with a $100 step-up to the Pro Max.
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What will investors watch in Apple's foldable strategy?
They will watch whether the premium expands Apple's high-end hardware mix without narrowing demand for the foldable.
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