Morgan Stanley rolls out crypto trading on E*Trade — $2 trillion in AUM now has direct access.

Morgan Stanley has launched cryptocurrency trading on its E*Trade platform, opening direct crypto access to the client base of one of Wall Street's largest wealth managers. The move marks a significant step in institutional adoption, bringing crypto to a retail-facing brokerage backed by $2 trillion in assets under management.

E*Trade's scale means this isn't a niche offering — millions of retail and self-directed investors can now trade crypto within an account they already use for equities and ETFs. For the broader market, a firm of Morgan Stanley's stature normalising on-platform crypto trading continues to shift the narrative from speculative fringe to mainstream financial product.